Friday, August 25, 2006

Document Design Principles

Principles of Document Design
• Balance
• Sequence
• Consistency

Balance, Sequence, Consistency
• Use similar “weight” on both sides of a page or on facing pages.
• Ask: What’s “heavier”?

What’s heavier?
• Big over small
• Dark over light
• Color over black & white
• Unusual shapes over simple ones

Balance, Sequence, Consistency
• Recognizable order and arrangement
• Suitable for the reader

Balance, Sequence, Consistency
• Similar features in a similar style
Margins
Typeface
Indentations

Format elements
• Written cues – headings
• Style
• White space
• Typographic cues: typeface, boldface and underlining, lists, …

Headings
• Show hierarchies
• Call attention to specific topics
• Indicate changes
• Break up the page

Style
• Use correct parallel structure

Working Better
ü contributes to productivity
ü increases capacity for physical work
ü builds stamina
ü muscle strength is increased

White Space
• Provides eye relief
• Isolates information in “chunks”

Typographic Cues
• Provide emphasis
• Highlight sections

Obligation:-RIT

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